Connection Accepted

Inside LinkedIn’s "Creator Accelerator" program

Jan 6, 2026
Liam Darmody, Founder of Liam’s Brandstand and a LinkedIn Creator Accelerator alum, shares insights on personal branding and AI tactics. He argues that 4,000 targeted connections outperform 40,000 followers in terms of value. Liam delves into LinkedIn’s algorithms, discussing the significance of genuine personality amidst a rising tide of AI content. He emphasizes the importance of thoughtful commenting and long-term relationship-building over quick hacks, giving listeners a roadmap to leverage LinkedIn effectively.
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ANECDOTE

Posting Began During Paternity Leave

  • Liam started posting seriously on LinkedIn during paternity leave after his daughter was born in 2019.
  • That sustained activity led to four major pivots in his career and many inbound opportunities.
ANECDOTE

Creator Accelerator Acceptance DM

  • Liam applied to LinkedIn's Creator Accelerator with a simple video and got accepted.
  • Ryan Roslansky personally messaged him to announce his acceptance into the 100-person program.
ANECDOTE

Job Pivot From LinkedIn Content

  • A CMO reached out to Liam after following his posts and offered a role that pivoted him into employer branding.
  • The CMO had seen enough in Liam's content to envision a marketing fit beyond his resume.
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