After working years in corporate America, startups, and scaleups, Caroline Franczia founded Uppercut First, a consultancy for startup founders. She’s a columnist for Maddyness UK, the author of Popcorn for the New CEO, an OKR expert, and an advocate for women. Her recent article—“I’ve never felt this awake”: Caroline Franczia on Thelma, Louise and inclusion—is about her personal experience as a woman in tech. She believes diversity and inclusion needs to be baked into the business strategy. In order for employees to stick around, they need to feel a sense of purpose, ownership, and that they make an impact. In this episode, we chat about the ROI of closing the gender gap, using a Value Pyramid to set the foundation for company-level OKRs, and what makes OKR programs fail or succeed.