Matt Forde's Political Party EXCLUSIVE: What really happened when I told Keir Starmer to resign, with Anas Sarwar
Aug 10, 2026
Anas Sarwar, Scottish Labour politician, former party leader and now a minister and Lord. He talks about narrowly missing First Minister and the sting of that loss. He reflects on why Scottish Labour failed to break through and the tough call to tell Keir Starmer to resign. He outlines his new ministerial trade brief and urges unity ahead of the next Holyrood contest.
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Why Scottish Labour Failed To Cut Through
- Sarwar blames structural shifts in media consumption and a crowded news cycle for Scottish Labour failing to 'cut through' in the election.
- He cites Iran coverage and the Mandelson scandal eating key campaign weeks and low live debate viewership.
Elections Can't Rely On Lucky Alignments
- Structural problems mean Scottish Labour can only win when many favourable conditions align: popular UK Labour PM, weak SNP, no external noise.
- Sarwar says relying on lucky alignments isn't a sustainable path to victory.
Adapt Messaging To Modern News Habits
- Reframe communications for modern consumption: be edgier and adapt beyond traditional news to reach people in their daily flows.
- Sarwar praises Andy Burnham's early approach as an example to emulate in messaging and vibe.