ShopTalk

651: Jason Lengstorf on CodeTV.dev, DevRel Panic, and Spicy Gear

10 snips
Feb 10, 2025
Guest
Jason Lengstorf
In this episode, Jason Lengstorf, a producer at CodeTV.dev, shares insights from his journey in web development and community building. He discusses the importance of DevRel and how engaging content has evolved from streaming to innovative formats like competitions. The conversation dives into the complexities of creating meaningful content in today’s fast-paced media landscape and even touches on quirky sponsorship ideas, from tech gear to barbecue sauce. Jason also shares tips on video production gear and humorous stories about spicy food!
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ANECDOTE

First Article

  • Jason Lengstorf's first article was published on CSS-Tricks by Chris Coyier.
  • This launched his career in web development and developer relations.
INSIGHT

Community ROI

  • Companies often kill community programs to improve short-term ROI.
  • This can be a death knell, as community is crucial for long-term growth.
INSIGHT

Measuring DevRel

  • It is nearly impossible to attribute ROI directly to DevRel work.
  • Measure "tethered metrics" like website traffic and conversion rates.
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