The Happy Clients Podcast 63. Client Management Isn't What You Think It Is
Client Management Isn't What You Think It Is
When we talk about the life of a Client Account Manager, there's a lot that goes into this role. Not only are CAMs client-facing and in-charge of client relationships, but there's also a ton of other PM facets and operational pieces that go into the role that can sometimes be overlooked.
In this episode of the Happy Clients Podcast, we get a lil bit more granular on what our roles really entail. Of course, this looks different from agency to agency! All in all, we hope you'll see just how critical our roles are as a superhero in the agency 🦸♀️
- Our role can include lots of admin work — don't get us confused with a VA, because the admin work we do is marketing-focused and project management-focused.
- There are lots of meetings internally with the agency.
- We create processes galore— we need to be tech-savvy and process-oriented in order to be suuuuuper efficient in our role.
- There sometimes is a bit of hand-holding and pushing things to completion internally.
- We take charge of reporting and digging into the advertising data to ensure our clients are educated on the progress of their campaigns and ad spend.
As CAMs, we become experts in wearing all the hats and probably wouldn't have it any other way. We take pride in our work and always try to have fun while doing it. Cheers to that CAM life!
[HELPFUL LINKS]
Onboarding Checklist: Grab our onboarding checklist here.
[ABOUT THIS PODCAST]
Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way.
Cheers, to happy clients!