Stock Movers Ford Soars, Alaska Air Slumps, Deckers Fall
Oct 24, 2025
Nora Melinda, a Bloomberg TV Markets correspondent, breaks down the latest market movements. She discusses Ford's impressive recovery from a supplier fire, leading to a significant rise in shares. Alaska Air faces challenges with a severe IT outage and reduced earnings guidance that sent stock prices tumbling. Meanwhile, Deckers lowers its 2026 sales forecast, reflecting dipping consumer spending, which resulted in a sharp decline in stock value. A lively conversation on resilience and market impacts ensues!
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Ford Signals Strong Recovery
- Ford signaled a strong recovery after a supplier fire and beat profit expectations.
- Shares rallied double digits, marking Ford up ~41% year-to-date.
Alaska Air IT Outages Hit Shares
- Alaska Air's stock plunged after worse-than-expected Q3 results and a major IT outage that canceled hundreds of flights.
- The outage was the second in three months and shares were down about 32% year-to-date.
Deckers' Conservative Sales Outlook
- Deckers cut its 2026 sales forecast, disappointing analysts with a $5.35B guidance versus $5.45B expected.
- Shares tumbled, reflecting pressure on seasonal product demand and consumer spending.