Stats + Stories

Misinformation Immunization | Stats + Stories Episode 272

Apr 6, 2023
Sander van der Linden, a Professor of Social Psychology at Cambridge University, tackles the critical issue of misinformation. He introduces the idea of psychological inoculation as a vaccine against falsehoods, drawing on insights from his book, 'Foolproof.' The conversation covers the distinction between misinformation and disinformation, exploring how cognitive biases make individuals susceptible. Van der Linden also discusses innovative strategies, like educational approaches and partnerships, to build resilience against misinformation in today's digital landscape.
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INSIGHT

Misinformation Spreads Like Virus

  • Misinformation acts like a virus hijacking the brain's thinking machinery to reproduce itself.
  • Models from epidemiology can effectively explain how misinformation spreads in social networks.
ANECDOTE

Ancient Rome's Disinformation Campaigns

  • Ancient Roman leaders like Augustus used disinformation campaigns resembling modern propaganda tactics.
  • They employed coins with slogans and fabricated stories to sway public opinion and gain power.
INSIGHT

Modern Misinformation's Potency

  • The speed and volume of misinformation today surpass historical times due to digital platforms.
  • Technology like micro-targeting and AI-generated content complicates discerning truth from falsehood.
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