Coming from humble beginnings in an ambitious yet small market, Special Group has built itself up big from day dot. With a driven mindset of being the biggest and best agency in the world, they have now found huge success as one of NZ's most awarded agencies. Co-founder and CEO, Tony Bradbourne, joins us to talk opening offices around the world, their work (including Gwyneth Paltrow eating her infamous candle), and growing in an industry that’s seen a fair few struggles.
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