Separation of Media Entities

The discussion revolves around the imminent separation of Stuff.co, as revealed by leaked documents. This change will result in the creation of two distinct businesses: Stuff Digital Limited, focusing on digital content, including podcasts, and Masthead Publishing, which will handle traditional newspapers and their digital presence. This structural shift aims to allow each entity to develop its specific content and revenue strategies independently, potentially reshaping the landscape of local news media. However, criticisms arise regarding the effectiveness and implications of similar past splits in the media industry, with concerns about diminishing journalistic quality and profitability.