213. Using Stories to Drive Branding Forward, with Travis Brown

Intro

If your agency doesn’t maximize the utilization of people and their stories, you’re losing out on additional value that could be offered to your clients. Our guest, Travis Brown, explains how agencies can leverage personal branding to improve brand storytelling and gain new customers. He also shares his perspective on diversity, equity, and inclusion, another critical metric impacting how consumers perceive your brand.

 

What you will learn in this episode: 

 

• The importance of your agency’s story and its clients’ stories. 

• How to maximize people and their stories.

• Why you need to talk about who you are and the amazing things you’ve done.

• How to leverage your talent acquisition process as a component of your branding. 

• Why DEI policies are a critical asset for all agencies. 

• How to be intentional about diverse hiring. 

• The need to create micro video content for your agency and its clients.

 

Bio

Travis Brown is one of the most highly sought-after Brand Marketing Builders and Speakers in America! As the CEO of Mojo Up Marketing & Media, (Black Owned + Minority Operated) he leads a full-service brand marketing agency made up of a talented team of marketing strategists, designers, videographers, web designers, and storytellers who work with small business owners to build and market their brands. As a Keynote Speaker, Travis has rocked over 2,500 + stages including Fortune 500 companies, associations, small businesses, real estate professionals, and NFL teams.

 

Resources:

 

• Website: https://mojoup.com/

• LinkedIn Personal: https://www.linkedin.com/in/travisjaydenbrown/ 

• LinkedIn Business: https://www.linkedin.com/company/mojoupmarketingmedia/

• Facebook: https://www.facebook.com/mojoup

• Twitter: https://twitter.com/MojoUp

• Youtube: https://www.youtube.com/@mojoup