How do we know our work is working? In other words, how do product designers know their work product is solving the problem it was intended to solve? These are the kinds of questions that keep us, and Kate Rutter, up at night.
“It’s an insidious question,” says Kate, designer, tech junkie, artist, and Principal at Intelleto. In this episode of the Product Momentum Podcast, hosts Sean and Joe chat with Kate Rutter about metrics, but not just those that only measure performance. Kate says the true power comes from our teams’ alignment around metrics as a very tangible element that people can get behind. “It gets really exciting when you…start to see metrics as human behaviors with your products stated in numerical terms,” she says.
Metrics are important for everyone from business executives to designers. Kate mentions Joshua Porter’s quote that, “your metrics will be as unique as your business.” It’s not only tracking data, but tracking the correct data, that will tell you if your work is working. Listen to hear some specific tools and examples you can use to measure the success of your product, as well as tips from Lean thinking.