100 Product Strategies #22: Creating a Strategic Advantage from an Existing Asset - with Joe Jenvey, Lead at Sedex
Many strategies come from a need to grow, or start by reviewing many opportunities to find the ideal ones. But what if we have a unique asset that we can leverage to create a strategic advantage? A recent example could be how Disney used their unique IP to create a winning streaming platform in an already competitive market.
In this episode, Joe Jenvey from Sedex shared a more “down to earth” example: using their unique supply chain data to create new value propositions for their customers.
Joe explained (among *many* other things) how they started from the business need and did a discovery process to understand the customer problem they could solve and how to solve it.
We talked about:
How their process started with a business need and developed into a product-led customer discovery.
How they interacted between different areas of the business
The tools they used to collect and share data
How they validated their strategy
How do they manage vision, roadmap, goals, and checkpoints
And much more!
Remember that you can find more info and material on productdirection.co/podcast.
If you are eager to know more about product strategy, check out Product Direction: How to build successful products at scale with Strategy, Roadmaps, and OKRs
You can also contact or follow your host, Nacho Bassino, at productdirection.co (training, coaching, and more)