Many strategies come from a need to grow, or start by reviewing many opportunities to find the ideal ones. But what if we have a unique asset that we can leverage to create a strategic advantage? A recent example could be how Disney used their unique IP to create a winning streaming platform in an already competitive market. 

In this episode, Joe Jenvey from Sedex shared a more “down to earth” example: using their unique supply chain data to create new value propositions for their customers. 

Joe explained (among *many* other things) how they started from the business need and did a discovery process to understand the customer problem they could solve and how to solve it. 

We talked about:

• How their process started with a business need and developed into a product-led customer discovery.

• How they interacted between different areas of the business

• The tools they used to collect and share data

• How they validated their strategy

• How do they manage vision, roadmap, goals, and checkpoints

And much more!

You can find Joe on Linkedin.

Remember that you can find more info and material on productdirection.co/podcast.

If you are eager to know more about product strategy, check out Product Direction: How to build successful products at scale with Strategy, Roadmaps, and OKRs

You can also contact or follow your host, Nacho Bassino, at productdirection.co (training, coaching, and more)