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Tash Ritz joins the conversation from Sydney, where she reflects on her global journey, growing up in New Zealand after being born in South Africa. With over 14 years of experience working in social enterprises, she has helped founders build businesses focused on social impact and environmental sustainability. Most recently, she authored the book Souling, a deeply personal exploration of self-discovery and spiritual growth.

She explains the concept of social enterprises in Australia, where for-profit businesses integrate meaningful impact beyond financial success. These companies work in areas such as waste reduction in fashion, food security, and supporting vulnerable populations, demonstrating that profit and purpose can coexist.

Tash shares her earliest memory of death, recalling the loss of a beloved family friend at the age of three. This experience, combined with being raised by a midwife mother, fostered an open dialogue about life and death in her household. As a Jewish woman, she has experienced the unique traditions surrounding death in her culture, where the deceased are cared for and buried swiftly. She contrasts this with the Māori practice of tangi, where open caskets and communal mourning create a powerful expression of grief.

Tash discusses how her understanding of grief has evolved. She reflects on the Western tendency to suppress emotions, which she believes can manifest in the body as illness. She emphasizes the importance of movement, sound, and somatic practices like yoga to process grief, highlighting that healing is not just mental but also physical and energetic.

Tash explores the idea that death is not only about the end of life but also the shedding of old identities, beliefs, and experiences. She finds inspiration in Eastern traditions that embrace transformation and renewal. Acknowledging the value of both medical and holistic approaches to mental health, she advocates for a blended path to healing—one that includes therapy, medication when needed, and alternative practices to help emotions move through the body.

https://souling.au/

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