

The Counter-Intuitive Path to Massive Growth
Jul 14, 2025
Uncover the uncomfortable yet transformative questions that can unlock your success. Learn how identifying vulnerabilities can lead to massive growth in both personal and business realms. Hear a compelling story of a leader who shifted from chasing targets to conducting a 'threat audit', revealing how addressing risks can enhance well-being and revenue. Discover the key to a $100 million breakthrough and how it could change your trajectory!
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Near-Death Sparks $100M Breakthrough
- A CEO's near-death experience from a heart stoppage forced him to reconsider his lifestyle and business approach.
- Focusing on what could kill him led to improved health, clarity, and soaring productivity.
Use Threat Audit for Growth
- Conduct a threat audit by asking what could kill your business in the next 6 to 24 months.
- Implement immediate safeguards, backups, and growth strategies to build resilience and opportunity.
Threats Reveal Hidden Opportunities
- Identifying threats reveals hidden growth opportunities, not just dangers.
- Threats in businesses or relationships point directly to areas for breakthrough improvement.