116: How to Launch Your Business With No Audience and No Product: The Collaboration Strategy
Feb 9, 2016
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Guest Tom Morkes shares his insights on launching a business without an audience or product. Topics include collaboration strategies, pre-selling, relationship-building, and leveraging existing networks for success in business.
Strategic collaboration with influencers accelerates business growth and opens new opportunities.
Pre-selling products validates concepts, drives sales, and ensures product success.
Deep dives
Building Success Through Collaboration and Networking
Developing success in business involves strategic collaboration and networking. By working with others instead of trying to succeed solo, individuals can accelerate their progress. Connecting with respected individuals and finding ways to collaborate amplifies growth and opens doors to new opportunities. Building relationships with influencers, leveraging their audiences, and offering value creates a win-win scenario. Establishing a community and audience, whether through personal efforts or leveraging existing platforms, significantly boosts long-term success.
Pre-Selling Strategies for Product Launches
A key factor in successful product launches is pre-selling items. By obtaining purchases before products are created, individuals can validate their concepts and engage potential buyers effectively. Platforms like Kickstarter exemplify the viability of pre-selling, allowing creators to secure sales before full production. Understanding and targeting potential buyers is vital in driving sales and ensuring product success.
Influential Marketing through Audience Building
The value of building an audience and community for marketing and sales cannot be overstated. Focusing on engaging email subscribers and authentic connections instead of mere social media followers is crucial. Aligning products or content with audience interests, whether through guest posting, reviews, or direct outreach, enhances visibility and outreach. Building relationships with influencers facilitates mutual promotions and business growth.
Effective Outreach and Relationship Building Strategies
Outreach and relationship building are essential components of successful marketing and collaboration efforts. Leveraging tools like contact forms, website information, and social media platforms aid in connecting with influencers. Supporting influencers through sharing content, reviews, and genuine engagement cultivates strong relationships. Utilizing emails, social media, and collaborative opportunities helps foster beneficial interactions and business growth.
We’re back again with Tom Morkes… and if you want to learn how to build massive traction in your business, whether you’re just getting started or you’ve been building your audience for a while, this episode is for you!
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