Overcommitted

Ep. 20 | Developing your personal brand as a software engineer

12 snips
Aug 12, 2025
Dive into the world of personal branding for software developers! Discover the power of authenticity in a landscape often dominated by polished personas. The discussion emphasizes the importance of community, mentorship, and the unique challenges faced by women in STEM. Explore how personal values can shape your professional identity and the balance between self-promotion and staying true to oneself. Plus, enjoy anecdotes about engaging with tech influencers who inspire passion and curiosity in their work!
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INSIGHT

Personal Brand Equals Professional Identity

  • Personal brand is how you want to be seen: your values, interests, and approach to work.
  • It can include technical focus, behavior, and what you prioritize in collaboration.
INSIGHT

Branding Is Not Just Public Hype

  • Personal brand doesn't require being public or inauthentic; it's what you want others to associate with you.
  • It can guide small daily choices like projects and how you talk to coworkers.
INSIGHT

Branding Versus Marketing Tension

  • Some people dislike the term 'personal brand' because it feels like marketing or inauthentic promotion.
  • The distinction between marketing and authentic sharing is central to how people view branding.
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