This episode was recorded in Oslo, Norway, in conversation with the founder of sustainable fashion brand “As We Are Now” or AWAN, Anette Miwa Dimmen. AWAN is a modular fashion brand designed for women, by women. Born in Seoul and raised in Norway, Anette’s journey is anything but conventional. From chasing dreams of becoming a music star in London to launching groundbreaking businesses in Norway, her entrepreneurial spirit has never wavered. Today, with sustainability and inclusivity at the heart of her mission, Anette is leading AWAN’s international expansion, offering women a wardrobe designed for comfort, versatility, and confidence—no compromises.

In this conversation, we talk about Anette’s inspiring path, from navigating the challenges of scaling a direct-to-consumer brand to redefining fashion with a purpose-driven, community-first mindset. We also address the challenges of operating a fashion brand in a small country like Norway - which, for our Canadian listeners, will sound oddly familiar. Get ready for an honest, insightful conversation about resilience, innovation, and the power of creating fashion that lets women feel their best as they are now.

This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale