Practical Social Media ROI - Turning Social Activity Into Revenue - with Emeric Ernoult

We're joined by Emeric Ernoult, co-founder and CEO of Agorapulse, who bootstrapped his company to an impressive $20 million in revenue without external funding. As a pioneer in social media management, he created the first-ever social media inbox and ROI tracking tools.

In this episode, we dive deep into practical social media ROI for B2B SaaS companies—moving beyond vanity metrics to discover what truly drives revenue. Emeric shares actionable frameworks for building attribution systems that work, even with limited resources.

Tune in to learn how to transform your social media activities into measurable revenue and create a social strategy that actually converts for your software business. 🎧

Connect with Emeric:

LinkedIn: https://www.linkedin.com/in/ernoult/

Website: https://www.agorapulse.com/

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My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com