The Media Show cover image

The Media Show

TV leadership debates, Royal interview conditions, Trump's social media strategy.

Dec 9, 2015
Professor Stephen Coleman and Jenni discuss the impact of TV leadership debates on voter behavior, highlighting their importance in engaging viewers. They also delve into the challenges of securing royal interviews and the strict conditions imposed. Additionally, the podcast explores Donald Trump's social media strategy, focusing on his controversial use of Twitter to bypass traditional advertising methods.
28:34

Episode guests

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Quick takeaways

  • TV debates engage diverse audience, aid voter decisions.
  • Trump reshapes media dynamics with social media tactics.

Deep dives

Impact of TV Debates on Civil Engagement

The research discussed the impact of TV debates on civil engagement and voter behavior. It was found that the debates reached a broad audience, including those less interested in politics and first-time voters. The debates helped undecided voters make decisions, enhancing their confidence in casting their votes. Although the debates may not determine election outcomes, they are crucial for engaging citizens in the electoral process.

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