Syntax - Tasty Web Development Treats Hasty Treat - Purchasing Power Parity
Mar 23, 2020
Discover the intriguing concept of purchasing power parity and its impact on global pricing strategies. The hosts share their experiences implementing this approach on a course website, addressing challenges like VPN use and customer behavior. They delve into the complexities of fair digital pricing and discuss innovative subscription models. With insights on integrating payment systems and validating discounts, this conversation is packed with tips for creators aiming to navigate the world of localized pricing.
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Pricing for Global Reach
- Charging less in other countries can increase overall sales and revenue.
- This approach also expands access to valuable content, empowering individuals globally.
Calculating Fair Pricing
- Base purchasing power parity rates on data from developers in different countries and research average developer salaries.
- Consider factors like economic fluctuations and adjust rates accordingly.
Implementation and VPN Concerns
- Wes uses Cloudflare headers to identify a user's country and offer a discount code.
- He gives users the choice to opt in, as some are willing to pay full price.