It’s Not You. There’s a Dating Recession Happening Right Now
Feb 14, 2025
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Ben Steverman, a Bloomberg reporter, dives into the intriguing phenomenon of a dating recession, revealing that 13 million more Americans are single now than pre-pandemic. He discusses the shifting social dynamics and economic impacts on relationships, particularly focusing on younger singles struggling with social skills and declining casual dating. The conversation also highlights vibrant efforts by singles, such as speed dating, to navigate this new landscape, blending humor with serious insights on how the pandemic has reshaped romance and social connections.
The COVID-19 pandemic led to a significant increase in singles, creating a dating recession that affects social skills and relationship milestones.
In-person dating events are becoming popular as individuals seek meaningful connections, countering the fatigue associated with online dating platforms.
Deep dives
The Rise of In-Person Dating Events
In-person dating events, such as speed dating, are witnessing a resurgence as people seek alternatives to online dating platforms. Many individuals express a sense of fatigue with dating apps, describing the swiping culture as stale and unfulfilling. Events organized by groups like Single and the City are attracting significant attendance, indicating a desire for genuine, face-to-face interactions. Participants often feel more open and are reminded that there are diverse ways to connect with others beyond their screens.
The Impact of the Pandemic on Dating Trends
The COVID-19 pandemic significantly influenced dating behaviors, leading to an increase in the number of singles and a decrease in casual relationships. Data suggest that approximately 13 million more people were single in 2022 compared to pre-pandemic levels, reflecting a broader trend of social isolation. As individuals missed crucial opportunities for social interaction during formative years, younger generations particularly struggle with developing in-person communication skills. This extended dating recession is reshaping American relationships and delaying traditional milestones, impacting overall well-being.
Economic Consequences of Social Isolation
The decline in dating and social interactions is also having economic repercussions, particularly affecting the restaurant and nightlife industries. Sit-down restaurants are experiencing a relative decline as consumers increasingly prefer takeout or home dining, leading to shifts in business models and offerings. Housing trends are shifting too, with a growing demand for smaller living spaces, reflecting changes in household sizes. Overall, as social engagement decreases, cities are at risk of losing social infrastructure, creating a cyclical challenge between economic activity and community connection.
This Valentine’s Day, as many as 13 million more Americans are single than before the pandemic.
On today’s Big Take podcast, Bloomberg reporter Ben Steverman shares what he’s learned about the cause of this love slump and how it’s taking a toll on Americans’ hearts and on the US economy. And host Sarah Holder meets a group of singles taking matters into their own hands.