Newsletters Can Make Millions

29 snips

Sep 14, 2025

Tyler Denk, co-founder of Beehiiv and the voice behind the insightful newsletter Big Desk Energy, shares his journey from building Morning Brew to launching a powerful newsletter platform. He discusses how newsletters have become the new gold mine for creators and potential billion-dollar acquisitions in the industry. Tyler also delves into emerging trends in tech, particularly in health and software, while highlighting the evolving landscape of remote work and its advantages for businesses. Tune in for practical advice and engaging anecdotes!

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ANECDOTE

Early Morning Brew Role

Tyler joined Morning Brew as the second employee and helped scale it from ~100k to multi-million readers.
He built product, growth, CMS and ad systems that became the backbone of their success.

INSIGHT

Voice Beats Credentials

Morning Brew succeeded by using writers without journalism backgrounds and a conversational tone.
Making serious topics fun created high brand affinity and daily readership.

ANECDOTE

Night-Before Production Ritual

The team scheduled newsletters the night before and would wake early to check for breaking news or swap updates.
They even set newsletters from dinners by pulling out laptops to meet social commitments.

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Welcome to BIG IDEAS by NEW ECONOMIES - a show where we learn how the most iconic founders have turned crucible moments into global companies. Throughout these episodes, we also discover the trends our guests are most excited about, and the types of businesses those trends could go on to create.

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This week’s guest is Tyler Denk, co-founder of Beehiiv, a newsletter platform powering thousands of businesses and creators. Tyler also writes Big Desk Energy, a weekly newsletter where he shares insights on tech, practical advice for founders from his own journey, and the occasional spicy take.

In this conversation, Tyler shares his journey from Morning Brew, building Beehiiv and taking on the competition.

Throughout the episode we cover:

* How Tyler went from building Morning Brew’s newsletter to millions of subscribers.

* The founding story of Beehiiv and why newsletters are the new gold mine for distribution.

* Will we see a wave of newsletters getting acquired for millions?

* The next big tech trends across Health and Software.

Grab a notebook and enjoy the episode ✍️

Listen & subscribe now across: YouTube // Apple // Spotify

Episode Chapters:

* (0:00) Intro

* (4:40) Morning Brew’s Secret Sauce

* (8:50) Beehiiv’s Founding Story

* (12:50) First Few Hundred Customers

* (14:40) First Product

* (18:47) Creator Platforms Positioning

* (22:20) Newsletter Hype Cycle?

* (26:50) Building In Public

* (31:06) Spicy Takes On Competition

* (33:28) Holy Sh*t Moments

* (37:50) Building A Great Team

* (43:00) M&A For Newsletters Might Come Back

* (46:10) The Next Big Tech Trends

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