How to run an agency? Richard has notes. Colocation over distributed. 12 year strategies. Apprenticeships. No bonuses, no profit share, no exits. Suburban campuses over city offices. This episode packs a lot of heat. We're kicking off a miniseries within the podcast this week. Over the next few weeks Richard will share his playbook for the ideal agency, and how teams can make incremental progress towards his optimal state. This week we're starting with the optimal, no-constraints, 10/10 agency playbook to have an idea our conversations are aimed at. Over the next few weeks we'll explore ways to map towards this optimal agency, but it starts here with Team, Business Models, and Incentives.