

404: Meet The Expert That Makes Anyone Go Viral
69 snips Apr 10, 2025
Discover the secrets to going viral with a six-step storytelling formula that captivates viewers. Learn why consistency and authenticity matter, and how even minor content can achieve unexpected success. Explore innovative engagement tactics to boost interaction across platforms. Delve into the evolving landscape of personal branding, and understand how effective marketing is essential in a digital age. Finally, hear about the power of 'talking points' in differentiating brands and captivating audiences.
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The Hook
- Aim for 90% retention in the first six seconds of your video to stop the scroll.
- Use the "combo method," combining two unexpected things to create curiosity.
Long-Form Hooks
- In long-form content, create multiple curiosity gaps and raise the stakes throughout.
- Multiply the hook effect for longer videos to maintain engagement.
Building Suspense
- Build suspense throughout your videos like a movie or sitcom to keep viewers engaged.
- Unresolved tension equals retention, whether problem-aware or solution-aware.