Building Two Businesses on the Back of his Local Newsletter

Jas from Winnipeg Digest returns to talk growth, revenue, and diversification. In just three months, he's scaled up recurring events, coffee parties, and brought in steady advertising revenue—without burning out. He shares tactical insights into acquiring subscribers at under $1 through Facebook ads and optimizing creatives to keep costs low.

Jas also previews his next business move: launching a Christmas lights installation company, built off the trust and reach of his audience. He explains how audience alignment and a seasonal services model open up new monetization paths without needing more advertisers.

You’ll hear tips on maintaining creative freshness in paid ads, handling advertiser churn, and why content quality and trust remain the core of everything Jas builds.

Contact Info:

Jas – Winnipeg Digest

Instagram: @winnipegdigest

Email: jas@winnipegdigest.com

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#CoffeeParties

#SmallBusinessMarketing

#CreativeTesting