The CPG Guys LIVE at Cannes Lions - AI & User Experiences with Amazon's Jay Richman
The CPG Guys are joined in this episode by Jay Richman, VP of product & technology for Amazon. This episode was recorded LIVE at Cannes, France during the Cannes Lions festival of creativity in June 2024. Customer obsession, experimenting with new technology are at the core of Amazon. In this episode, we discuss everything from today's artificial intelligence trends to user experience improvements and of course creativity.
Follow Jay Richman on LinkedIn at: https://www.linkedin.com/in/jrichman/
Follow Amazon on Linkedin : https://www.linkedin.com/company/amazon/
Follow Amazon online : https://www.amazon.com/
Here's what we asked Jay :
- Jay, you come with a solid media background that includes NBCU & spotify before Amazon. What have you learned over the years in this space and what advice would you give an earlier you to navigate this?
- What is your role at amazon as a VP of product & tech and how does it intersect with AI?
- AI - buzzword to many, reality to amazon for a long time. How has AI developed over the years in the industry and where is AI today?
- AI and Amazon. I have to imagine the UX is directly delivering through AI. Can you share where Amazon is on this journey?
- Core customer obsession has always been at the heart of Amazon. How do you connect AI and customer obsession for Amazon?
- You have so many brands on the seller platform. Not all of them are equally built for resources. How are you helping them in their journey of content and scale with AI?
- Lets talk Amazon ads and helping even larger brands scale there. The sheer volume of content needed between native and standard ads is different. Are you using AI to help brand creators scale easily? Does an aura of test and learn quickly get born now?
- What tech trends are you following these days? What matters? What would you coach us to follow?
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