The Unofficial Shopify Podcast Getting People Talking About Your Brand (Even if you're not an Influencer)
Pop-Quiz: Which marketing channel is the most effective and costs the least?
Answer: Word of mouth.
Today, David Fallarme joins us in this actionable episode to discuss the essentials behind successful word of mouth marketing.
David currently heads up marketing for ReferralCandy, a Shopify app that gives your store a referral program.
David's background includes making viral Facebook games played by millions, and he uses that experience to help ecommerce stores increase their sales with word of mouth.
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Learn:
- How to get hundreds of people talking about your store when you launch, even if you aren't an influencer
- The most common beginner mistakes everyone makes when setting up referral program
- How to refine your positioning to increase likelihood of people talking about you
- How offering social status to your buyers is a powerful motivator
Links:
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