We start a new season and format with a look back at the interviews where we discussed your "why" and its importance. That has been a theme in several podcasts and blog articles over the years. However, it is one that we need to keep in mind at the beginning, middle, and end of our pursuits. We need to answer this question about our products, careers, brands, and relationships.

Your Why Is Essential To Almost Every Decision

It can seem so simple. However, we often skip ahead or forget this crucial step. A journey is not the travel from point A to point B. It also involves why you want to go to that destination in the first place. When the route becomes difficult or a detour is required, we must keep our goal (the "why") in mind. Otherwise, we can end up drastically off course or even fail to reach our destination.

The question is not just a general thing we need to answer. We need to examine it and understand it at a deep level. That intimate knowledge will serve us when we must alter course or tackle an unforeseen event. Think of it like a sport where there is a goal line. Even in the midst of chaotic plays, you either keep the goal in focus or can set yourself back.

Useful Interviews

Here are a few episodes to review for excellent discussions of using your "why" to find happiness and success. Sometimes, your definition of success will come entirely from your "why."

Turn Around Tragedy To Find Your Why: Greg Offer Interview

Determine Your Why For A Life of Contentment

Build The Life You Want And Never Work Again

Growing Your Brand and Business – Suggestions For Any Entrepreneur

WUWY: Tell Us A Secret + We Don't Play About Birthdays