Taylor Lagace — Whitelisting Influencer Marketing, DTC, and Scaling Campaigns

On the show today is Taylor Lagace who is the co-founder of Kynship, an influencer marketing agency. 

I wanted to bring him on because unlike a lot of others in the influencer marketing space, Taylor actually knows his stuff. He's actually been there and done that. In fact, he's basically helped pioneer many of the cutting-edge strategies that brands are using successfully today.

You'll hear about Taylor's thoughts on micro-influencers vs larger influencers, how they approach sourcing influencers and structuring deals, and their unique influencer whitelisting strategy that will blow your mind.

More on Taylor:

• @taylorlagace on Twitter
• Kynship

Sponsored by SparkLoop — the referral tool for newsletters. Hundreds of smart newsletter creators use SparkLoop to get more, high-quality email subscribers on autopilot. Get started in 5 minutes and start a free 30-day trial → sparkloop.app/eim

🙌 Thank Taylor for coming on the show with a quick tweet

If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com

You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.