The Founder Hour Justin Baldoni | Actor, Director, Producer, Entrepreneur and Changemaker
Justin Baldoni is an actor, director, producer, entrepreneur, and changemaker whose efforts are focused on creating impactful media and entertainment. You may know him from the hit series, Jane the Virgin, where he plays the character, Rafael Solano.
Baldoni was born in Los Angeles and raised in Oregon. He spoke to us about his soccer and track career in high school, which ended after an injury. Then, he was a radio DJ at a local top-40 radio station in Oregon. He decided to move back to Los Angeles and while moving into a new apartment, he met a manager who advised him to pursue a career in acting.
As a devout practitioner of the Bahá'í Faith, he speaks of his purpose and what drives him in life and business.
As an entrepreneur, Baldoni co-founded Wayfarer Entertainment—a cause-driven media studio focused on creating content that highlights inspiration, unity, and the power of human connection. Furthering its goal to create projects that are a benefit to humankind, Baldoni recently secured a $25 million development production fund to produce premium social good content.
In addition to developing projects from ideation through release, Baldoni created the dinner conversation series, Man Enough, which dives into traditional masculinity while focusing on topics like body image, relationships, and fatherhood. He spoke about his own journey with masculinity and his thoughts on redefining “manhood.”
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