9to5Mac Daily Apple hit with DMA fine, more
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Apr 23, 2025 Apple faces a staggering 500 million euro fine from the EU for anti-steering practices in the App Store, raising questions about app distribution. The company is also overhauling its advertising strategies after misleading ad concerns, reflecting changes within the Siri team. These developments highlight the challenges Apple faces under the Digital Markets Act and could reshape its approach to advertising and app management.
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Misleading Apple Intelligence Claims
- The National Advertising Division found Apple's "Available Now" claim on its Intelligence page misleading as some features launched in staggered updates.
- Apple's disclosure methods were insufficient, prompting revisions to ensure clarity on feature availability.
Siri Team Overhaul Under Rockwell
- Mike Rockwell took over Siri's leadership, replacing prior managers with Vision Pro software group members.
- This restructuring aims to drive Siri's development with a team proven by Vision Pro's shipping success.
EU Fines Apple for App Store Practices
- The EU fined Apple €500 million for App Store anti-steering policies violating the Digital Markets Act.
- Apple must remove restrictions allowing developers to inform customers about alternative payment options free of charge within 60 days.
