With the general shake up that recent world events have caused, Matt and Garrett have noticed some agents are experiencing difficulties in maintaining effective marketing. While those who have made their marketing about relationships have been doing tremendous business in these times, others who have let some of their marketing drop off, become nonchalant about it, or even returned to some old school approaches, demonstrate that this is the perfect time to address this critical aspect for everyone once again.
Our hosts begin by looking at the importance of the language used in marketing, expressing their concerns about the typical 'call to action', and sharing what they consider to be the best marketing on the planet. They also address the notion of asking for referrals, and then explore what they feel is appropriate marketing, including ideas for getting creative with content, postcards and videos. Marketing is undoubtedly a critical element in any business, and real estate is no exception. The value of today's episode is that you will walk away with a number of effective and practical suggestions in this area that you can begin to implement immediately as business returns to normal in the coming months and beyond.
Episode Highlights:
- Marketing language
- The 'call to action'
- The best marketing on the planet
- Asking for referrals
- Getting creative with marketing content
- Recommendations for appropriate marketing
- Postcard and video ideas
Quotes:
"This wonderful testimonial, blow it up so people can see what other people are saying about you."
"If the answer to your question or the call to action is 'No'…you've just shut down communication, you've closed the door."
"If I hound them too much, it shuts down that relationship."
"If you're presenting yourself as an expert open to connecting, then people are going to ask you questions."
"Stop talking about yourself. It's not about you."
"There's a lot of confusion out there right now, give them some clarity."
"I would want to be the voice of our community and our marketplace."
Links:
www.TheNinjaSellingPodcast.com
Email us at TSW@TheNinjaSellingPodcast.com
Ninja Selling
@ninjasellingofficial
Ninja Coaching:
@ninja.coaching
Garrett
garrett@ninjacoaching.com
@ninjaredding
Matt
matt@ninjacoaching.com
@matthewjbonelli