In this bonus episode of the Startup CPG Podcast, Grace Kennedy chats with Samantha Edwards, founder of the plant-based food brand New Breed. Samantha shares her inspiring journey, rooted in her Caribbean heritage and nonprofit work, which led her to create a line of flavorful, plant-based products like Jamaican Jerk CHICK’N. She opens up about how her mother’s recovery from cancer through a plant-based diet motivated her mission to make healthy eating accessible.

They dive deep into the challenges of building a CPG brand, from product development and logistics to the complexities of scaling a frozen food business. Samantha also shares her excitement for New Breed’s upcoming launches and offers valuable advice for aspiring entrepreneurs, highlighting the importance of resilience and consumer education.

Tune in now! 

Listen in as they share about:

• Mission and Origin of New Breed Meats
• Product Creation & Nutrition
• Retail & Market Challenges
• Consumer Education and Outreach
• Broker Services and Marketing Needs
• Challenges in Founding and Scaling
• Frozen vs. Shelf-Stable Products
• Proudest Moments and Future Plans
• Social Media and Community

Episode Links:

New Breed Meats Website

Samantha Edwards LinkedIn

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Show Links:

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• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com

Episode music by Super Fantastics