What is the ONE THING that will really amplify your business?

In today’s episode of the Heart-Centred business podcast, we’re going to talk about what that is, so let’s jump straight in!

No matter how many different questions people ask me about their business, there’s one desire that underpins all of them: how to just speed things up.

We want to amplify our business, we want to get it rocking and rolling as quickly and as easily and efficiently as possible.

And we want to get to our destination quickly to amplify not only our results in our business, but also the reach that we have, and the conversion.

So when I think about “amplifying,” I think about wanting to:

– reach more people

– convert more of those people into paying clients

– achieve bigger results like making more money or funding more projects

1. Simplify Services and Products.

My number one strategy when it comes to amplifying your results is actually to simplify – Simplify in order to amplify.

And what that looks and feels like is, number one, having fewer products.

Now I share this very openly that at the start of 2017, I had over 30 different products – 30 different paid ways that people were able to work with me, get support from me, learn business from me – and that was just overwhelming.

By keeping my time divided between selling all of these things and also delivering them, I was actually slowing down my business growth and I could see it really clearly at the Heart-Centred Business Conference in September 2017.

At that conference, and in the weeks after, I had this overwhelming reality check that I was spreading myself thin – consistently looking for new ways that I could work with people, and new things that I could sell to my potential clients.

So in order for me to be able to amplify my results and get my business growing faster, and amplify my reach and my conversions, I needed to simplify my product mix.

And I have done that over a period of time.

I’ve shut down several courses, I’ve stopped selling books, I’ve stopped selling short term things like short term masterminds and short term planning things, and single paid workshops.

I decided to pare it down to my key service offerings.

Now I allow myself to play with short term temporary new things from time to time, when those things are working. Even now, I can see that in the times where I’m experimenting with new things, I’m slowing down the growth of the existing things

Let me know your thoughts via our Text FanMail!

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