The Circular Economy Show Podcast
What’s in your Soho bag? Unpacking the role of collaboration in circular product design
Oct 1, 2024
Megan Dawson-Elli is a Product Sustainability Manager at Tapestry, while Steven Bethell is the Co-founder of Bank and Vogue. They dive into their exciting partnership that birthed the Coach Soho bag, made from post-consumer denim. Listeners will discover how innovative design and collaboration led to a remarkable 95% reduction in water usage and 80% less carbon emissions compared to conventional denim. Their conversation highlights the critical role of teamwork in achieving sustainable fashion and the commercial success of circular design.
14:37
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Quick takeaways
- The partnership between Tapestry and Bank & Vogue illustrates how collaboration in sustainable practices can lead to innovative circular product design.
- The life cycle assessment of the Soho handbag reveals significant environmental benefits, including up to 95% reduction in water usage and 80% less carbon emissions than traditional denim.
Deep dives
Collaboration as a Key to Success
Collaboration between brands can be crucial in scaling sustainable practices, as demonstrated by the partnership between Tapestry and Bank& Vogue. Tapestry, the parent company of Coach, has honed its ability to repair and reuse materials over decades and initiated a new phase by introducing Coach Reloved and Coachtopia. Meanwhile, Bank& Vogue specializes in the second-hand clothing trade and brings vast expertise with its operations involving millions of garments. By merging their strengths, they successfully launched the Soho handbag, which utilizes post-consumer denim, showcasing the power of working together to achieve circular goals.
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