Ep. 175 - Beyond Copy: How AI Powers the Next Generation of SaaS Growth

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Guest: Hikari Senju, Founder & CEO at Omneky -- 

AI isn’t just generating ad copy—it’s reshaping the entire performance marketing playbook for B2B SaaS. 

In this episode, Hikari Senju, founder and CEO of Omneky, shares how the platform evolved from an enterprise solution to a self-serve powerhouse—and why smart creative strategy matters more than big budgets. 

Key insights from this episode: 

• Why brute-force creative testing consistently outperforms guesswork 
• How ad performance data can directly inform GTM messaging 
• Why brand inconsistency across platforms kills trust and conversion 
• How AI-powered ads are becoming core to revenue strategy 

If you’re a B2B SaaS CMO or CRO looking to improve ROAS, scale faster with fewer resources, or make AI actually work for your GTM team, this episode is a must-listen. 

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