Extra Time: What makes brand loyalty work

Loyalty is a very powerful word. It's what keeps a relationship work for a long time or even till the end.
What about loyalty towards a particular brand? What makes consumers continue using a product/service of a particular brand -
Is it Fandom/Status? Is it the experience? Or the pricing? 

Listen to what Shubhranshu Singh, Global Head Marketing- Royal Enfield has to say about this!

Full Episode Link: https://eplog.media/episode/community-based-marketing-ft-shubhranshu-singh-glo

You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia,

For advertising/partnerships send you can send us an email at bonjour@eplog.media.

If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media

DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.
The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.

See omnystudio.com/listener for privacy information.