How to Make a Beauty Trend Stick, Literally, with Aliett Buttelman, Co-Founder of Fazit Beauty

This week on SUPERWOMEN, I’m joined by Aliett Buttelman, co-founder of Fazit Beauty, the cosmetics startup making waves with its viral glitter freckle makeup patches. Fresh out of college, Aliett launched her own consulting company, which led her to Nina LaBruna, who at the time had just started her own skin care company. The two teamed up in a dorm room and formed the powerhouse partnership we know today. What began as a brand focused on skin care patches for acne scars and ingrown hairs began to evolve when a playful idea, using a paper stencil to apply makeup in seconds, became the catalyst for Fazit’s breakout success.

At first unsure how the idea fit into Fazit’s vision, Aliett took the leap after testing the product in public. One dinner reservation, a VIP table and a flood of compliments later, she knew they had something big. What started as a playful experiment turned into a viral sensation and a surprise wear by none other than Taylor Swift. In this episode, Aliett shares what it’s taken to keep up with the demand, stay ahead of copycats and invent products that blend joy, convenience and creativity. She opens up about the realities of entrepreneurship in your 20s, the pressure to scale fast and what it’s like to go viral while still figuring it all out behind the scenes.

Aliett’s story is a reminder that some of the most disruptive ideas are born out of a willingness to take risks, even when the path forward isn’t fully clear. Her journey proves that innovation doesn’t always come from industry veterans or massive budgets, but from founders who are deeply connected to their community, curious about what’s next and unafraid to rethink how beauty can look, feel and function. Whether you’re building a brand, searching for your next creative spark or just love a good product origin story, this episode is a front-row seat to the future of beauty, sparkly freckles and all.

Thank you for listening! Don’t forget to order my book, “Fearless: The New Rules for Unlocking Creativity, Courage, and Success.”

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