[FINANCIAL EMPOWERMENT] Ep. 458 How to Lead with Your Message & Shift from Scarcity to Abundance with Sara Connell

Jun 11, 2025

Ask episode

Chapters

Transcript

Episode notes

This week, Ash is joined by Sara Connell, a five-time bestselling author and founder of the Thought Leader Academy, for a powerful and heartfelt conversation on turning personal challenges into purpose-driven leadership.

Ash and Sara trace Sara’s incredible journey from enduring a toxic workplace during the Me Too era to discovering the courage to pursue a writing career that empowers others. They explore what it means to "lead your own thoughts," especially during difficult times, and how vulnerability, receptivity, and alignment with one’s calling can become catalysts for growth. Sara’s story serves as a reminder of the strength and resilience of single women navigating unique pressures in both life and business.

But that’s just the beginning. Sara dives deep into the twin commitments of writing and promoting a book, not just as creative endeavors, but as acts of service. She shares tangible strategies like podcast pitching, influencer partnerships, and organic promotion to build visibility with integrity. Ash and Sara also unpack what it takes to shift from a poverty mindset to one of true abundance, discussing how to prioritize profitability over vanity metrics, make bold financial decisions, and gamify the pivot process as your business evolves. If you're ready to lead with your story, grow your platform, and build a business rooted in meaning and financial empowerment, this episode will speak directly to your heart.

In This Episode, You’ll Learn:

How to find clarity and courage through vulnerability and self-leadership.
Why writing a book can be a powerful gateway to thought leadership.
Strategic ways to promote your message with authenticity and organic reach.
How to reframe scarcity thinking and embrace an abundant mindset.
The importance of profitability over gross sales in sustainable business growth.
How to embrace business pivots with creativity, resilience, and fun.

Visit shopify.com/youturn and only pay $1 for your first month's trial.

Connect with Sarah Connell

Website: https://www.saraconnell.com/

Instagram: https://www.instagram.com/saraconnell/?hl=en

YouTube: https://www.youtube.com/user/saracconnellauthor

Connect with Ash:

https://www.instagram.com/ashleystahl/

Want to become a professional speaker and skyrocket your personal brand?

Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage!

Head over to WiseWhisperAgency.com/speak