How do you unlock insights from all your creative to make your ads work better? Singular's releasing Creative IQ for AI-powered insights to make your creative optimization even better, helping you drive huge performance gains.

In this Growth Masterminds host John Koetsier chats with the product manager leading development of Creative IQ, Lisi Gardiner.

They discuss the key challenges markers face with ad creative, the incredible responsiveness of the new Creative IQ gallery view, how Creative IQ enhances creative data analysis, and the power of AI tagging to optimize ad performance. You'll also see how how Creative IQ helps marketers enhance cross-functional collaboration, maximize ROI with detailed, AI-driven insights, and generate unstoppable creative growth.

Tune in for an in-depth look at how this revolutionary tool is set to transform creative marketing in 2025 and beyond.

00:00 Introduction to the New Gallery View

00:37 The Evolution of Creative Testing

01:27 Understanding the Problem

04:15 Creative IQ Features and Benefits

08:22 AI Tagging Explained

12:35 Creative ROI and Gallery View

14:07 Cross-Functional Collaboration

14:57 Early Feedback and Future Plans

18:05 Conclusion and Final Thoughts

Creative IQ: AI-powered creative optimization for performance marketers