Supporting Kingdom Causes with Will Lofland

Apr 2, 2025

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"But seek first the kingdom of God and His righteousness, and all these things will be provided for you." – Matthew 6:33

This verse calls us to put God’s Kingdom first in every aspect of our lives—including our investments—trusting that He will provide and use our efforts to advance His purposes. Today, Will Lofland joins us to share how that’s happening right now.

Will Loftland is the Managing Director of Investments Distribution at GuideStone Funds, an underwriter of Faith & Finance. He also oversees GuideStone’s shareholder advocacy strategy and represents the firm as a participant in the Interfaith Center on Corporate Responsibility.

Who Is Guidestone?

Guidestone is more than a financial services firm—it's a ministry to ministries. It is focused on serving ministries in all financial aspects of their work, including retirement plans, insurance solutions, wealth management, and the nation’s largest Christian-screened mutual fund family.

By equipping ministries with financial stability and security, Guidestone helps leaders focus more fully on spreading the gospel. Their services are designed to remove the weight of financial anxiety so that pastors, missionaries, and nonprofit leaders can flourish in their callings.

What makes Guidestone unique is its unwavering commitment to honoring God with every dollar invested. Through rigorous Christian values screening, corporate engagement, and impact investing, it ensures that each fund reflects biblical principles.

Guidestone’s Impact Funds are an extension of this stewardship philosophy. Launched just before 2020, these funds go beyond avoiding harmful investments—they proactively invest in companies, projects, and causes that create meaningful change.

Take the Impact Bond Fund, for example. It invests in projects like:

Clean water infrastructure
Affordable housing initiatives
Christian-focused senior living communities

They believe that if we are truly stewards of God’s resources, we want to invest in a manner that honors God and His purposes for human flourishing.

Introducing the Kingdom Causes Program

While securities can create positive change, their reach has limits. That’s where Guidestone’s Kingdom Causes program comes in.

Born out of the Impact Funds initiative, Kingdom Causes donates 20% of the advisory revenue generated by the Impact Funds and supplements it with additional funding. Since 2020, they’ve donated nearly $750,000 to ministries advancing the gospel and protecting life.

Their giving is focused on two core pillars:

Sanctity of Life
Spreading the Gospel

From local to global, the ministries they support reflect these values.

Ministries Making a Difference

Local Impact: Prestonwood Pregnancy Center

Located in the Dallas area, this center is an extension of Prestonwood Baptist Church and serves women with compassionate care and gospel-centered support during unplanned pregnancies.

They provide honest care, real information, and a strong infrastructure to support needy women.

National Reach: Psalm 139 Project

This initiative provides ultrasound machines and resources to pregnancy centers nationwide, reinforcing the value of life and empowering expectant mothers.

Meeting Physical Needs in the Name of Jesus

Guidestone also supports ministries that serve practical needs as an avenue for gospel outreach.

Send Relief

A joint venture between the International Mission Board (IMB) and the North American Mission Board (NAMB), Send Relief addresses urgent needs like the following:

Medical Missions in Venezuela
Entrepreneurial training for widows in Africa
Local development projects

These efforts not only meet physical needs but also open doors for evangelism.

Faith-Based Content for Kids: Meet Minno

Recognizing the need for Christ-centered media, Guidestone supports Minno, a streaming platform offering biblically grounded content for children. It gives parents peace of mind knowing their kids are watching wholesome, faith-filled shows.

Discipling the Forgotten: Prison Ministries

Two standout organizations Guidestone supports are:

Prison Fellowship: Sharing the hope of Christ with incarcerated individuals.
Prison Seminaries Foundation: Partnering with Baylor University to provide seminary training to inmates serving long sentences.

These ministries are transforming lives behind bars, raising disciple-makers where they’re least expected.

How You Can Join In

When you invest in Guidestone’s Impact Funds, you’re doing more than planning for your future—you’re also making an eternal impact.

Visit GuideStoneFunds.com/Faith to learn more and to explore their faith-based investment options.

On Today’s Program, Rob Answers Listener Questions:

I'm in the midst of my retirement or death planning, and I'm wondering what criteria I should use for creating a trust versus just having a will.

Resources Mentioned:

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