Technology's Impact On The Future Of Your Real Estate Business-with Jonathan Martinez and Andrew Coca- EP 132

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer talks with Jonathan Martinez and Andrew Coca, two real estate agents turned software tech geeks that are on a mission to make the consumer and real estate agent interaction seamless.. These guys have built a platform that some of you may have heard about already called Showingly. Tune in to hear about their all-in-one solution! Episode Highlights:  Jonathan and Andrew were in accounting and the CPA world. They used that as a leverage to start working for some startups in New York City. Andrew says, being a realtor or growing a team seemed like the easiest thing to do in terms of not having to think too hard with opportunity waiting for you.  He further adds, “I think coming into this world, it was like people weren't necessarily thinking too creatively, but they had so much more focus, purpose, and precision than all of these kinds of loopy entrepreneurs had in the Northeast.”  Jonathan says they were in production until around the time COVID hit (about 3-4 years) and then it started to become considered a conflict of interest.  If you had a gun to your head and someone said you have to accomplish your 10-year goal in three weeks. What would you do? You always see people at events or speakers, and they talk about how successful they were in their industry, and they left to go do X; whatever it is to build a company or coach or whatever. Jeff says the question here is “If you were so successful.. Why would you walk away from that? Why would you leave? Why wouldn't you just scale a team to run itself and then move over to another venture? What's your guys answer to that?”  Jeff says, “I don't think it is a bad thing necessarily when you are in the real estate space. Selling something to the real estate world and not competing with them. But then on this side of the coin, there's something to be said for still having a hand in the cookie jar.”  During the pandemic when the business suffered Jonathan and Andrew leaned on the self-development business principle. Jonathan and Andrew talk about their journey and how they sailed through the pandemic. For them it wasn't fun and it wasn't easy, but now they have a great team of 35 and growing. Andrew explains what Showingly is; It is the comprehensive solution for an agent to quarterback their entire business. The vision of showingly is to be able to get a platform to manage your entire business and not have to go into any other platform. You can stop paying for them all and you can run everything right here. Jeff curiously asks, “What piece of the software, technology or what drove you to want to create this? Was it all just you were sitting there one day and thought why couldn't there be an all-in-one solution?  Unlike companies that sell leads or that try to take your listing data and use it against you, we take the data for agents, and Showingly makes it valuable for them, connecting them exclusively to their consumers and their clients so that they can connect with anyone else or be sold to anyone else, says Jonathan. Andrew explains where technology is lacking for agents to have one single identity point of social media.  Jonathan says,” We have some really brilliant people on the data team and one thing that we have been able to do that many people have not been able to do is percentiles in a very easy to understand way because it is one thing to know that I have sold $3 million; It is another thing to know that place means the 89th percentile in my MLS.”   3 Key Points: Jonathan and Andrew share their experience as  realtors, what led them to vacate real estate, and what led them to where they are now. Agents should be focused on their relationships. They can't focus on the relationships, though, when they are worried about their overdue tasks on their CRM or worried about world class marketing materials so as to get some business.  There is no united technology front that professionals present to consumers and it is so complicated that you might have 1000 agents in a market, and you might have 25 different client facing search apps. That or websites that are presented to a consumer, so none of them are going to remember any of these at that scale.    Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Showingly | Facebook | andrew@showingly.com | jonathan@showingly.com