The Great Battlefield Digital Persuasion and AI Content Generation with Mike Nellis of Authentic
7 snips
Feb 12, 2025 Mike Nellis, a digital strategist and founder of Authentic, dives into how AI is transforming political campaigns for the 2024 election. He discusses the influence of economic perceptions on voter behavior, emphasizing the need for emotional connections over mere statistics. Nellis also highlights the importance of cultural engagement and deploying digital tools like Quiller to boost campaign efficiency. Off the mic, he opens up about his personal health journey and the significance of support and connection in overcoming challenges.
AI Snips
Chapters
Transcript
Episode notes
Economy Persuasion Trumps Statistics
- People vote on personal economics and feelings, not academic statistics about macro performance.
- Mike Nellis argues Democrats lost largely because they lectured rather than met voters where they were on pocketbook concerns.
Meet Voters In Their Language
- Democrats must stop insisting voters are wrong and instead address voters' expressed worries and language.
- Nellis stresses winning requires meeting voters on their issues and in the media they consume.
Engage Across All Media
- Go where the audience is: appear on Fox, Joe Rogan–style podcasts, and mainstream platforms to reach undecided voters.
- Cultivate surrogates and candidates who can communicate effectively in those spaces.