In this episode of the Digital PR Podcast, Louise Parker and Steve Baker are joined by Lisa Paasche, mentor, advisor, and founder of Verve Search, for a conversation about building one of the most influential digital PR agencies, and what it’s really like to sell the business you built from scratch. Lisa reflects on the bold creative shifts that fuelled Verve’s success and shares what it takes to balance growth with integrity. Together, they explore the personal cost of leadership, why the post-sale reality didn’t match the dream and how Lisa reconnected with her purpose.

00:00:00 – Intro & Lisa’s Legacy in Digital PR

00:01:29 – A Crisis Year Sparks a Creative Pivot

00:06:06 – Making Ideas Happen

00:09:45 – Hiring for Grit, Not CVs

00:14:20 – Creative Campaigns That Broke Through

00:32:30 – Selling Verve: The M&A Reality

00:42:50 – Burnout, Divorce & Redefining Success

00:47:38 – Stand-Up, Self-Discovery & Life After Verve

Check out the full transcript here.

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About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.

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#39 Building and Selling a Digital PR Agency with Lisa Paasche