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Big Picture Medicine

#088 Building Instagram for Doctors — Dr Joshua Landy (Co-founder Figure 1)

May 20, 2022
51:03

Dr Joshua Landy is a Canadian Intensive Care Doctor and Co-founder of Figure 1.

Figure 1 is sometimes described as Instagram for doctors — but it essentially allows healthcare professionals to share and discuss cases across the world.

It’s been used by over 40% of medical students in North America and it boasts over 3 million users. They’ve raised a total of $23.5 million dollars.

In this interview, we discuss the story of how Josh and his team built Figure 1, with a particular focus on how they grew and made money from it — as well as some of the big picture business decisions and directions they chose to go in.

Josh is extremely open and candid about the whole process — and I think you’ll particularly enjoy this interview if you’re thinking of building and growing your own healthcare startup.

I hope you enjoy.

You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

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