"Most people you meet don't take pride in their willingness to do the hard work. They take pride in the hard work. They take pride in being the best hammer swinger around. I'm a great lawyer. I've got a great reputation. Everyone loves me. Everyone refers business to me because of how great I am. Forget that. That's not what builds businesses." - RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from April 2021, RJon exposes the backwards approach that keeps lawyers broke and desperate. He explains why being "the best lawyer" means nothing if nobody knows about you. He demonstrates how the feast-or-famine cycle is created by constantly turning marketing on and off. Through the John Henry metaphor, RJon shows the critical difference between being a hammer swinger and building a steam hammer. In essence, you're building a marketing machine that keeps working while you're asleep, on vacation, or dealing with family emergencies.

This episode is for law firm owners ready to reverse what law school taught them: legal work first, getting paid second, then marketing when you have time. Mature and successful entrepreneurs know the priority order is the exact opposite.

Let's go to the vault!

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