In 2009 Alexia Brue launched what has become wellness digital media power house, Well + Good. Alexia started Well + Good after identifying a need for information and resources on the emerging trends in nutrition, fitness, beauty, and overall wellness lifestyle. Without raising any outside capital she bootstrapped the launch and growth of Well+Good eventually growing the company to reach over 20M wellness-conscious women monthly via the web. In 2018 she sold the company to the Leaf Group (NYSE: LEAF).