Future Fuzz - The Digital Marketing Podcast Ep. 85 - Matthias Seidel - Smarter Marketing for complicated solutions - Rencore
Matthias's Bio
Matthias Siedl is the VP of Marketing at Rencore, with a strong background in business to business marketing and PR with a degree in American culture studies and media law from Ludwig Maximilians University in Munich.
His mission is to help enterprises stay in control of their Microsoft collaboration technology. The Rencore team achieve this by providing insights, advice, and actionable ways to manage platform growth.
Summary
In this episode of Future Fuzz, Justin Campbell interviews Matthias Seidel, VP of Marketing at Rencor. They discuss the evolution of Rencor, its focus on cloud governance solutions, and the challenges of marketing technical products to IT departments. Matthias shares insights on effective marketing strategies, the importance of problem awareness, and the role of data enrichment and AI in marketing. They also explore the international outlook of Rencor and the innovation challenges faced by European startups.
Takeaways
- Rencor started as a solution for SharePoint challenges.
- The shift to cloud collaboration created new governance needs.
- Marketing to IT departments requires understanding non-technical problems.
- Problem awareness is crucial for effective communication.
- Customers are increasingly doing their own research before reaching out.
- Focusing on specific marketing strategies increases efficiency.
- Data enrichment helps in understanding customer profiles better.
- AI can assist in marketing but requires careful implementation.
- Quality of marketing efforts is more important than quantity.
- European startups face unique challenges in innovation compared to the US.