From Advocacy to Activism: Reach’s, Mike Ribero

Mike Ribero has over 35 years of experience in general management, strategy, marketing and business development, having worked as a CEO, COO and CMO across a broad spectrum of consumer and enterprise-based businesses. Mike has unique expertise and experience in several key areas that include the customer relationship, persuasion and engagement, travel, technology, and media and entertainment, and is credited with being one of the pioneers of the modern-day loyalty program. Mike is currently the CEO of Reach, a new marketplace and mobile App that facilitates a true partnership between consumers and their favorite brands. Driven by a reciprocal value exchange, Reach offers consumers control over their personal information and activities in support of their favorite brands, for which they are compensated and receive other benefits. In exchange for that compensation, which is based on the value created, brands gain access to timely and actionable zero-party data, obtained on a fully transparent and compliant basis. We talk about: the current state of consumer loyalty, how consumers and brands can work cooperatively, and more.

Interviewed by Mortimer Singer.