Ep014: Email Mastery

This week, I've got something that I'd love for you to hear. I remember about two or three years ago, three years ago now, I was running full-page ads in Success Magazine telling about the amazing nine-word email that revives dead leads. I was experimenting with a new approach to engaging with people who would respond to the ad, and it was really interesting because people who responded would call it an article. I've posted the article below so you can see what I was doing, but the amazing thing was we ran that ad for several months and averaged a 68% opt in on the landing page. This was cold traffic from a magazine ad and what was even more amazing was that we would get over 40% engagement once people responded and left their name and their email address.

I used a very simple sequence to engage with people who had requested the Email Mastery book. After they received a copy I would invite people to get together with me on the phone to brainstorm some nine-word emails and subject lines. We would have group calls just like the very first one I'm going to play for you here.  You can see the landing page atemailmastery.com so you can kind of reverse-engineer the process here to see how it works.

What was amazing to me was to hear people who I've never met before coming on and sharing the results they were getting with a nine-word email they read about in my article in Success Magazine. There's lots of lessons to deconstruct here I want you to hear this because I'm going to deconstruct the process and share with you exactly how you can apply this to your business.